Jennifer Brachmann. Photo: Matthias Ritzmann
Label/ Berlin based label, BRACHMANN offers a stylish, contemporary reinterpretation of men’s wear classics “for a modern Don Draper role” (Trendhunter). With a strong signature educated by architecture, the label deconstructs and reforms classic menswear staples, playing with hybrids, silhouettes and details. Taking inspiration from the Bauhaus style, contemporary art and popular culture, we synthesise progressive design, perfect fit, exquisite fabrics made from natural fibres and a luxury finish in our post classical menswear collections. BRACHMANN creates a cohesive apparel line of purist urban chic and minimalist elegance for the contemporary man who wants to creatively express his individuality whilst respecting the codes of men’s wear classics.
BRACHMANN debuted in January 2014 during Mercedes Benz Fashion Week Berlin with a debut collection A/W 2014/15 dubbed “triumphant” by Women’s Wear Daily (WWD). Since then, BRACHMANN Menswear has regularly shown its collections at Berlin Fashion Week, as well as at trade fairs and showrooms in Paris. With fashion press celebrating BRACHMANN as “THE ONE TO WATCH label from Germany” (KALTBLUT Magazine S/S 2015). In 2016, the label was nominated for the International Woolmark Prize by the Fashion Council Germany.
Collection concept/ Classic men’s wear pieces with their concise characteristics together with design principles from architecture are the foundation of our collections. BRACHMANN dissembles seasoned garments, like the trench coat, jacket, riding breeches, or sailor shirt into their basic parts to create freely combinable modules which can be reconstructed to create new crossovers. Rethinking classics through an architectural perspective results in a newness focused on hybrids, details and silhouettes. Cuts are precise and emphasise the male physique. The construction of the garments stands out by seam tracking, subtle colour contrasts, and peel seams. The high-quality fabrics woven in Europe and made from natural fibres are exquisite and comfortable to wear on the skin. The colour palette originates from using muted and mixed colours. Each season, we look for inspiration in modern art and pop culture — a colour we spot in a movie or painting, an artist’s conception that strikes us as unique, or a line in a poem or song that touches our souls. Our collections of purist urban chic and minimal elegance are highly wearable and versatile, and allow for a seamless transition from day to night.
Production & products/ All garments are made from high quality fabrics made from natural fibers that are exclusively sourced in Europe (Italy, Switzerland, Germany, Portugal). We manufacture our collections under sustainable working conditions in the EU only (Germany, Poland & Italy).
Team/ Spearheaded by architect and fashion designer, Jennifer Brachmann, the BRACHMANN team is driven by the desire to demonstrate the endless potential of men’s wear classics to pave the way to true innovation in an area that has evolved painstakingly slow over centuries. Within the international movement to redefine the notion of chic and elegance of men’s wear, it strives to establish the label’s unique post-classical signature that is subtly avant-garde, yet timeless.
Images: Manufacturing of a shirt at Studio U&N in Jahnsdorf near Chemnitz.
Credits: Michel Klehm